Reminder to watch out for your loved ones online

My mum contacted me about a company she was advertised through instagram who claimed to be a Wellington business in operation for 26 years and are “closing down”. She was looking to buy some clothes from them but had recently been scammed online and wanted to know if I knew the business . It’s https://emma-anna.nz , the image of the women is quite clearly AI to me but did some rudimentary checks and there are some massive red flags on the site too. But my mum thought it was a legitimate site and was about to buy off them.

I have reported it to netsafe but just giving people a heads up that scams are getting more sophisticated and these ads seem to be targeting older people on instagram on Facebook ( who also have alot to account for IMO). It also saddens me that scammers are using the very real current events of retail business closures in welly to profit.