Does anyone else hate these wicks?

I tell my gf not to buy these. Once they get going they're good but it's easy to destroy the wick when trying to get them lit. The wick stays lit for about 20 seconds and then just dies down.

I tell my gf not to buy these. Once they get going they're good but it's easy to destroy the wick when trying to get them lit. The wick stays lit for about 20 seconds and then just dies down.